Sustainable Packaging
Our approach
The Florist Wrap Shop is powered by Decowraps — a packaging company based in Aalsmeer, the Netherlands, at the heart of the European flower trade. Since 1999, Decowraps has been designing packaging that enhances special moments. For over 25 years, that mission has included making the floral packaging industry more sustainable — not as a side project, but as a core commitment built into every material, every process, and every product we bring to you.
"The switch to sustainable packaging is an answer to the current climate crisis, and a necessity from a business point of view. It is time we start embracing sustainability to keep enhancing special moments for generations to come." — Decowraps
Today, consumers choose brands that reflect their values. The right packaging not only reduces environmental impact — it tells your customers something important about who you are. Our sustainable range makes that easy: same quality, same ease of use, a better story. Sustainability at The Florist Wrap Shop works on three levels: the materials we choose, the certifications we hold, and the people behind our supply chain.
Innovative eco materials
Silphie paper
An innovative, plant-based circular paper made from the renewable fibres of the Silphium perfoliatum plant, cultivated and processed locally in Germany in collaboration with OutNature. Originally grown as an energy crop for biogas production, the Silphium plant now provides valuable alternative paper fibres for high-quality, recyclable packaging. Fully recyclable and compostable.
- Locally sourced and processed in Germany — low transport emissions
- Supports biodiversity — long flowering period feeds pollinators
- Perennial crop usable for at least 10 years — no replanting needed
- Continuous soil cover prevents erosion and improves water retention
- Promotes humus accumulation and sequesters carbon in the soil
- Requires minimal pesticides and fertilisers
- Winner of the Greenovation Award 2024 at Royal FloraHolland
Paperwise
Every harvest leaves something behind — stems, husks, leaves. Plant residues that typically get burned or left to rot. Paperwise turns what's left after the harvest into premium, circular paper. Made from 80–100% agricultural waste from wheat, rice, sugarcane and other crops. No new trees. Just plant residues, given a second life. Decowraps is the first floral packaging company in the world to bring Paperwise into its range.
- 80–100% agricultural waste — no virgin wood pulp, no new trees
- 47% better for the environment than conventional paper
- Saves up to 756 kg CO₂ per 1,000 kg compared to recycled paper
- Fully recyclable and compostable — home and industrial
- Food-safe (ISEGA certified)
- Supports farmers in India, Colombia, and China through additional income
RBOPP — Recycled BOPP
Up to 90% post-consumer recycled plastic (PCR) — plastic that has already been used, collected, cleaned, and reprocessed into new BOPP film. A direct, like-for-like swap for standard BOPP: same performance, same ease of use, dramatically lower environmental impact. Available in clear and matt finishes across rolls, sleeves, sheets, prefolds and skirts.
- Up to 90% post-consumer recycled content (PCR)
- Gives collected plastic waste a second life
- Reduces demand for virgin fossil-based raw materials
- Available in clear and matt finishes
- No change to how you work — handles exactly like standard BOPP
Recycled plastic films
Our recycled BOPP film range (RBOPP) uses post-consumer recycled plastic (PCR) — plastic that has already been used, collected, cleaned, and reprocessed into new film. Up to 90% of the material is reclaimed. These films perform identically to standard BOPP and are available across our full range of product formats.
70% PCR Recycled OPP — Matt
A matt-finish roll made from 70% post-consumer recycled plastic. Same handling as standard OPP — just with a dramatically lower environmental footprint. Available in 35 mic, the everyday standard for bouquet wrapping.
Shop this roll90% PCR Recycled BOPP — Clear
Crystal-clear BOPP film made from 90% post-consumer recycled plastic. Maximum transparency, minimum virgin plastic. A direct swap for your existing clear rolls or sleeves — no new equipment, no new technique.
Shop this roll90% PCR Recycled BOPP — Matt
The same 90% recycled content in a premium matt finish. A soft, modern look with a near-zero virgin plastic requirement. Available as rolls and as our popular Pearlized Skirt — the sustainable choice for luxury presentation.
Shop matt recycled BOPPCertifications & standards
Our parent company Decowraps holds a comprehensive set of internationally recognised certifications, covering forest management, environmental management, ethical labour, and building sustainability.
Greenovation Award 2024 — Royal FloraHolland
In 2024, Decowraps received the Greenovation Award at the Royal FloraHolland Trade Fair — the most important trade event in the global floral industry — for its work on Silphie Paper packaging. Recognising innovation in biobased, circular packaging design and industry leadership in sustainability.
People & planet
2Mothers Basket
Our handcrafted pot collection is made in partnership with 2Mothers — a foundation dedicated to empowering vulnerable mothers worldwide. Each pot is handcrafted in Bangladesh by skilled women. The programme has improved workshop conditions, raised salaries, added training, and made physical improvements to working environments.
When you choose a 2Mothers Basket pot, you're not just adding something beautiful to a space — you're part of a story that keeps growing.
Shop 2Mothers potsEthical sourcing
Through our ETI membership (since 2007) and SMETA audits, every factory and supplier in our network is assessed against international standards for fair wages, safe working conditions, and workers' rights. We don't just take suppliers at their word — we verify.
Sustainable headquarters
Our parent company Decowraps operates from a BREEAM Excellent-rated building in Aalsmeer, Netherlands — designed to minimise energy use, water consumption, and waste. Real-time sustainability data is displayed at the building entrance. A physical commitment to the values we stand for.
Ready to make the switch?
Every product in our sustainable collection is a practical, like-for-like swap for conventional packaging. Same quality. Same ease of use. A better story for you and your customers.
Shop our full sustainable packaging collection — recycled films, eco papers, FSC-certified wraps, and more. No compromise on quality or beauty.
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